Connecting content to your bottom line
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Jess (French) Willis Jess (French) Willis
Posted Oct 21, 2020 16 min read
Connecting content to your bottom line

In this article, I'll explain a recent content problem we faced at Pitney Bowes, the steps we took to solve it by creating interactive content, and perhaps most importantly how we got the C-suite to recognize the value that content offered the business.

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