Everyone knows the first rule of flight club is that you don't talk about flight club. But I'm a rule breaker, so here goes nothing.

Last year sneaker superstore flightclub.com took its gloves off and dominated paid campaigns with strategic optimizations mid-way through the holiday season, and Similarweb has the receipts to prove it.

Let's dive into the data to see what it actually did to knock out the competition, and what you can do to claim the same glory.