Most shoppers aren't even aware that the Amazon Buy Box influences their purchases. However, for Amazon sellers, it's a coveted spot that directs 82% of sales on the popular eCommerce platform. What happens when more than one seller gears up to win the buy box? How does Amazon pick who gets featured? In this article, we'll show you how to win the Amazon Buy Box, and, include special insights from Shopper Intelligence, our eCommerce solution.