Content-Market Fit: How to create the right content strategy for your GTM
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Camille Trent Claimed Camille Trent
Ryan Law Claimed Ryan Law
Posted Jul 13, 2022 7 min read
Content-Market Fit: How to create the right content strategy for your GTM
Motion Claimed Motion

Content marketing is used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. And it can be one of the most effective tools to help businesses grow. But not all companies are successful at creating a content marketing strategy. Some often focus too much on tactics and not enough on strategy, while others target too broad an audience. Also, the fact that different types of companies should have different marketing strategies is ignored.

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