Associated with
Mark Kilens
Posted Nov 16, 2022
•
7 min read
How to build & scale a modern content team at a SaaS startup with Mark Kilens
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Content marketing is used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. And in a saturated market, content marketing can help brands stand out from the competition and reach audiences, adding value by providing informative and engaging content to drive brand awareness, loyalty, and ultimately, sales.
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