Competitive research is the foundation of any strong marketing strategy, as it arms you with insight into industry traffic trends, as well as provides you with an advantage over the competition. Knowing how your competitors drive traffic gives you an inside look into how to optimize your efforts, inch ahead of the competition, and increase your market share. Many competitive research tools on the market use scraping methodologies to collect data; however, this creates a problem as this system doesn't produce the most accurate results. Similarweb is the only tool that stands apart from the crowd, taking a different approach to giving you data based on real user searches and engagement so you can create a strategic, data-driven marketing plan.

Similarweb's unique data sources include anonymized behavioral data (based on a panel of users), which offer the most relevant and reliable data. This indicates that Similarweb is the only platform that illustrates what real users are searching for, exposes digital trends, and reveals referral traffic shares. With Similarweb insights at your fingertips, you'll be able to separate the wheat from the chaff, empowering you to make strategic decisions and increase your revenue.