According to CSO Insights, 74% of sales organizations have poor CRM adoption. According to Forrester, 65% of a sales rep's time is spent not actively selling. Jason Maher, vice president of sales at Materion looked at those stats and nodded his head. But instead of accepting his company's legacy system as a necessary evil, he set out to overhaul how his company used CRM to better manage the performance of his sales organization, improve the new business pipeline, and increase topline revenue.