Don't fall behind.
Keep up with your peers on The Juice.
Get access to this piece, and so much more. Start a free account on The Juice and we'll send you
weekly emails sharing which podcasts, blogs, guides, etc. are trending with other marketing or
sales pros. We call it the Top 5!
BCG's report "A Guaranteed Opportunity in Programmatic Advertising" investigates how using Programmatic Guaranteed for the setup and management of direct media buys can save time and add value for both media buyers and sellers.