How to Optimize Marketing Forms for Lead Capture | InsideView
7 min read
How to Optimize Marketing Forms for Lead Capture | InsideView

If our prospects have to think about how they are going to take us up on our valuable offers, we haven't done our jobs as a marketers. Our clients need to be able to mindlessly find our marketing forms without having to scroll or hunt. They needs to be prominently displayed and easy to fill out. [...]