Did you know that 16% of eCommerce sales in the U.S. and Canada are generated by affiliate marketing? And that spending from affiliate marketing is expected to exceed $8 billion USD in 2022? Those are some pretty big numbers you're missing out on if you're not already using affiliate marketing to acquire new customers.

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But let's say you're already using affiliate marketing – how do you know if it's going well? Is your affiliate program as successful as your competitors' programs? You'll only know by finding out how much traffic your competitors' affiliates are sending.

But first, you'll need to figure out who your competitors' affiliates are. Their affiliates could be the keys to improving your own affiliate marketing program and ensuring you get a bigger slice of that $8 billion affiliate marketing pie. Want in? Keep reading to learn everything you need to know about affiliate competitor analysis.