What Is GIS? (+How to Use It to Improve Your Business)
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Michael Gigante Michael Gigante
What Is GIS? (+How to Use It to Improve Your Business)

A great example of a GIS is Google Maps. Google Maps uses cartographic data that provides users with driving directions, points of interest, restaurant locations and much more. Google Maps also provides exterior photographs of locations from the street. It uses digital data to analyze traffic patterns and how busy a store or restaurant is at a certain time. It transforms this data into spreadsheets that show how traffic flows based on time, location and even demographics.

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