Move over, B2C-Facebook is quickly becoming a hugely profitable space for B2B marketers. A whopping 83% of B2B marketers are using social media as a marketing tactic. And 54% of them are reporting lead generation from using social media as a marketing tool. If you are in the B2B space but don't target prospects on Facebook (or you do but not well), you most likely miss out on a massive chunk of leads. The challenge with B2B marketing on Facebook, however, is that new tactics are popping up every day. Marketers are constantly being told to build a specific funnel, have a[read more...]