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3 Ways Data can Empower Marketing Leaders to be more Efficient & Effective | Zymplify
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In Marketing 101, and all business classes I suspect, we are first taught the importance of being both efficient and effective. Working efficiently means doing things right, whereas working effectively means doing the right thing. And doesn't everyone want to do the right things the right way? Since working towards our business goals relies largely on executing marketing strategies efficiently and effectively, how do marketing leaders ensure that this is the case?
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