Segmenting your audience, the act of dividing your customers into definable and actionable parts, is essential to your marketing success-particularly with customer nurturing. The more you segment, the more relevant your nurture programs will be. If you are not relevant, your audience simply won't pay attention. Download this ebook to learn how to nurture your customer based on lifecycle stage, identify which segmentation methods will work best for your customers, and segment your customers based on behavior.