In this episode, Ross Simmonds, the founder and CEO of Foundation, joins us to discuss 'how to do content distribution the right way'. Through this episode, Ross throws light on:
--> How should a SaaS startup with a small team of 2-3 marketers approach content creation and distribution?
--> How to make content distribution a strategic play than just using it as a tactic
--> Baking content distribution into the content creation process
--> How to use permissionless co-marketing as a content distribution play?
--> Should you work on intent-driven content for each buying stage (or) should we blur the lines across the funnel stages?
--> How to repurpose content and distribute it in a useful manner (and not lazy work)?
--> Distributing content in communities and social media without losing trust, and a lot more...