You thought you had white papers and webinars under control. Your blog ismeasurably raising web traffic. Maybe marketing automation, CRM and clean
data have hooked up. You're even making
headway in the social media rip current. So,
smooth sailing ahead, right? Not so fast. A
new sea change threatens to disrupt your
plans. That sea change is online video.
If you need proof, there's no shortage of
supporting facts. Consider these: online
B2B video viewing grew 27% from 2010
to 2011. Perhaps more importantly, B2B
marketer confidence in video as a form
increased 36% year-over-year. Taken along
with one towering reality – that YouTube is
now the number two Internet search engine
on the planet after Google – and it's clear

that marketers who aren't using online
video are competitively disadvantaged.
Clearly, having online video in your mix is
the most urgent marketing priority of the
coming year.
Fortunately, online video is totally doable
in terms of dollars, tools and talent for
most B2B companies. You can immediately
access technology that enables the
in-house creation of professional online
videos quickly and easily. This is happening
right now, without busting budgets or
requiring new content.
In fact, the idea of cranking out tons of
new material to meet online video needs is
now obsolete. Most firms already possess
a wealth of content that can be reused,
recycled and repurposed to meet their
online video requirements. They just
don't know it.