Maintaining company culture and creating a high-performance environment are among the challenges rapidly growing businesses face today.

Roxtec International grappled with those issues because its sales teams were spread throughout 21 locations, including the United States, China, Brazil, India, Japan and Germany.

Culture and team structure varied by region and often were dictated by country-specific needs, hampering global continuity for sales.
The main office and field sales teams are organizationally separate. Roxtec needed Sugar to supply the necessary transparency for optimal cooperation: contact status, ongoing activities and notes from conversations and meetings.

Roxtec has been using Sugar as its CRM for nearly a decade – and had seen excellent results in email marketing, customer retention and increasing the information exchange among sales teams. The Sugar platform was easily upgraded, and some simple, low-cost customizations were added here and there through the years.