The last quarter of the year is one of the busiest times for advertisers as consumers spend more in the holiday build-up. Facebook, in particular, sees an increase in advertisers who jump on the platform. As a result, we've seen CPMs more than double from last year. The competition is stronger than ever and the cost is going up. That's why you need to be at your best to stand out and succeed on Facebook. Here's how to build two different types of winning Facebook ad campaigns for your holiday promotions. Campaign 1: Using Website Re-marketing The first campaign that