Philips is part of consumers' daily routines and self-care rituals with globally loved products and solutions, across Grooming & Beauty, Oral Healthcare & Mother and Child Care categories. The brand partners with OMD for Amazon campaign management and optimization. A primary goal for Philips was to protect and expand market share across product lines by maximizing budget efficiency and ad relevance. To make sure every click counted, OMD already ran daily ad scheduling to ensure visibility during peak purchasing hours. The agency aimed to improve targeting even more by reducing or eliminating search results through negative targeting, a straightforward strategy to prevent wasted ad spend. However, with hundreds of campaigns and across multiple countries, reviewing search terms reports weekly became a tedious and time-consuming task.