Do you ever ask yourself how some companies get all the attention? Like Apple and Nike, or Instagram and TikTok. They've managed to grab a huge percentage of their market share, and now they can drive trends and shape audience preferences. It's the stuff your dreams are made of, right?

But what is market share, how do you analyze it effectively and what does this metric tell you? In this article, we'll look at how you can use market research to evaluate your market share. We'll also examine how to incorporate these insights into your digital research strategy and ultimately become a market leader.