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Eli Schwartz
Posted Jan 19, 2022
•
6 min read
Why your keyword-led SEO strategy isn't working (and what to do instead) with Eli Schwartz
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Product-led SEO is a next-level SEO strategy that can help companies attract a larger audience and add more visibility to their products. And it is a pretty efficient technique that focuses more on revenue instead of rankings. After all, that's what SEO is all about. But product-led SEO doesn't work for everyone. So, instead of investing in product-led SEO, local businesses should stick with Google My Business profiles and Yelp pages since these channels can help owners attract the right audience more efficiently.
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