Associated with
Charlie Lawrance
Posted Nov 1, 2018
How to Use Facebook's New Video Creation Kit
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It's no surprise that video is a popular format of content on Facebook. It seems that every other post on Facebook is a video and with the launch of Watch, Facebook continues to push video content front and center. Inflated metrics aside, when it comes to advertising on Facebook, video ads are still one of the most popular ad formats, simply because they work! Video is so much more engaging than images. It grabs your target audiences' attention in the Newsfeed and hold on to that attention for longer than a post, leading to greater engagement rates. To help advertisers
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