The email experts at dotdigital have noticed an alarming trend in many brands' email
marketing tactics. We have witnessed the steady decline of the newsletter.
Instead, we're seeing brands opt for "sell, sell, sell" tactics. Newsletters have been pushed aside and inboxes are flooded with sale
emails. The result? Customer loyalty is harder to achieve. Shoppers are fickler, choosing the brand that offers the lowest price over
the best service because they have nothing to drive their loyalty.
Newsletters are a combination of email and content marketing. That's how readers are going to feel an affinity with your brand
and become loyal customers.
It's time to step back and take a fresh look at your newsletter. Has yours, like so many others out there, ended up as yet another
sale email? Maybe your content is in need of a refresh. Are your readers dropping off and open rates taking a dive?