Cyber 12: Key Partnerize Insights from 2024's Holiday Shopping Period
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Posted Dec 6, 2024 3 min read
Cyber 12: Key Partnerize Insights from 2024's Holiday Shopping Period

As the dust settles on the peak of 2024 holiday season, it's clear that retail brands in the Americas are continuing to evolve their strategies to meet changing consumer behaviors. Over the Cyber 12 key holiday period, encompassing the 7 days prior to Thanksgiving through Cyber Monday, we observed an impressive 13% year-over-year (YoY) growth in retail revenue.

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