The findings from The Power of Live Event Data show that event professionals know the value of event data and their audience information. It's clear better understanding audiences enables event producers to drive more attendance and produce a better experience. Event professionals are also in search of the ability to prove
attendee and exhibitor ROI in more quantitative ways.
Developed by Event Marketer and Cvent, this study explores how event professionals are using technology and mobile event apps to capture and analyze data, learn deep insights about attendee patterns, and enhance the entire event experience.