Most shoppers today turn to digital coupon codes before making an online purchase. A May 2020 survey revealed that 92% of U.S. consumers at least "sometimes" look for a deal before they buy, and just 8% said they "never" look for a way to save on their purchase. This creates a massive opportunity for retailers and eCommerce companies to expand their reach through coupon marketing, which can drive more traffic and sales than an eCommerce site can on its own.

Here are the top competitive marketing intelligence trends to look for when working with a coupon site and how to know which sites are worth your time.