Sales and Marketing: The Love / Hate Relationship - Workbooks CRM
Posted Jun 25, 2012 4 min read
Sales and Marketing: The Love / Hate Relationship - Workbooks CRM

You'd think they'd be the best of buddies considering how interdependent they are, but instead it's a well-known fact that sales and marketing teams just can't seem to get along. Sales think marketing are fluffy and misguided about what constitutes a lead, while marketing believe that sales have no clue how to follow up on the leads they are handed. A survey conducted by Marketing Sherpa actually supports the sales teams' views though, as it found that 80% of marketers don't spend time qualifying leads before passing them to sales.

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