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Are You Designing CX for Marketing or for Your Customers?
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The focus of today's episode with James Gilbert is customer experience (CX).
James is a three-time CMO and the current CMO of RedRoute, an automated customer service voice assistant.
According to James, a single bad customer experience can have a bigger business impact than the biggest deal of the year, therefore it's vital to create an impeccable customer experience for everyone who comes across your brand.
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