An influencer marketing strategy is like a movie night in.

You've got your snacks, your favorite film, and your favorite person to cuddle up with on the couch.

But what if you don't have any of those things?

Then you're stuck with a bad movie, no snacks, and no one to cuddle up with.

Like any good movie night, you need to plan for your influencer marketing strategy.

This means having clearly defined goals, target audience, and tactics. Without these things, your campaign is likely to flop.

And sure, designing an influencer marketing strategy that drives results requires knowledge and dedication.