Associated with
Lisa Manthei
Posted May 22, 2017
•
4 min read
Are Your Marketing Programs Money Pits?
As a marketing executive, your plate is not only full, it's bursting with high-level operational tasks, planning, and senior leadership meetings. With multiple KPIs, OKRs, metrics, and measurements all judging the success and failure of you and your department, it is often tempting to throw budgeted dollars at seemingly innovative solutions that make big promises. ... Continued
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