As Gender Constructs Shift, So Does Brand Messaging
Associated with
Dipanjan Chatterjee Dipanjan Chatterjee
Jennifer Routhier Isabella Jennifer Routhier Isabella
Victor Milligan Victor Milligan
Posted Mar 23, 2020 4 min read
As Gender Constructs Shift, So Does Brand Messaging

Fixed gender constructs have begun to erode. As perceptions evolve, so do the ways that brands market to consumers. In this week's podcast episode, VP and Principal Analyst Dipanjan Chatterjee discusses how some leading companies have already shifted their approach and how other CMOs can get it right.