Seismic | How Softbank Robotics Europe Solved 3 Key Challenges in Marketing & Sales Alignment
Seismic | How Softbank Robotics Europe Solved 3 Key Challenges in Marketing & Sales Alignment
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Similar to most global organizations, Softbank Robotics Europe faced major challenges in aligning their sales and marketing teams including a lack of content analytics and no central location for sales to access content. Softbank Robotics Europe realized they needed a solution that provided marketing with the analytics needed to deliver more powerful content to the sales team, and as a result, drive seller efficiency and improve the buyer experience.

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