As we prepare for our second holiday season in a pandemic, we are entering uncharted territory. COVID-19 trends continue to evolve and continue to affect how we live, how we consume, and how we engage. These trends are even more pronounced around the holidays.
To navigate these trends and maximize potential readership, publishers must take note of what's top of mind for consumers right now.
That's why we went live alongside content analytics platform Chartbeat, as we share what holiday content planning should look like in 2021.
We share critical consumer insights to help shape your Q4 strategy, including:
COVID sentiment: How has the ongoing pandemic affected the overall consumer climate?
eCommerce trendspotting: What products are capturing consumers' wallets?
Audience engagement: What content is engaging readers most?
Channel strategy: How (and when) are readers discovering content?