If salespeople need to be such good listeners, could their skillset most resemble that of a psychotherapist?

Hear us out!

If we subtract the sweater vests and the leather sofas and focus on the need for advanced interpersonal skills, like empathic listening and adaptive influencing, it's clear that the most effective salespeople and therapists actually look a lot alike.

The modern salesperson is more than just a quota-crushing machine. They're in the business of helping and healing, too. Sales is so much more humanistic than the trade gets credit for.

This eBook will help you adopt and adapt sales psychology techniques like unconditional positive regard and cognitive restructuring, typically used by therapists for counseling, but will make YOU a much more effective salesperson... and maybe even a better person overall?