![Does the Word 'Free' Affect Email Deliverability & Click-Through Rates? [A/B Test]](https://main-app-production-public.s3.amazonaws.com/08lzjhut1p1gmphcverkfal47jb5)
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Melissa Miller
4 min read
Does the Word 'Free' Affect Email Deliverability & Click-Through Rates? [A/B Test]
Results from a HubSpot email A/B test on whether the word "free" affects email deliverability and click-through rates.
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