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A step-by-step practical guide to running an effective discovery call | Avoma Blog
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How to do SaaS pricing? Here's how we at Avoma went about it. | Avoma Blog
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Why meeting collaboration is broken and how Avoma fixes it? | Avoma Blog
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How Gong became 15x more valuable ($7.5B) than Chorus ($500M) and became one of the fastest growing B2B brands?
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Darryl Praill: Building your marketing career path
Podcast Episode
Otter.ai vs. Fireflies.ai: Which one is better and how to choose between the two? | Avoma Blog
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How to build a customer-centric GTM motion for your SaaS? | Avoma Blog
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How Content Marketing and Product Marketing Teams Can Work Together to Achieve Incredible Results With Yaagneshwaran Ganesh From Avoma [AMP 258]
Podcast Episode
How to set up a customer success organization : Jeff Breunsbach
Podcast Episode
How to make your sales pitch work: Discover how to pitch less and close more.
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Latest Content

How to set up a customer success organization : Jeff Breunsbach
Podcast Episode
Randy Frisch: How to create a personalized content experience in B2B SaaS?
Podcast Episode
How to stop chasing customers and build a cult? : Chris Kneeland
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Neil Patel: Content promotion and distribution in B2B SaaS
Podcast Episode
Andreas Jonsson: Leveraging LinkedIn analytics to improve engagement
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Sangram Vajre: The one thing marketers need to stop now is.. nurturing leads
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Using data to improve customer lifetime value: Juliana Jackson
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How to use QBRs to add value to your customers, improve relations, and boost retention | Avoma Blog
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What's the future of SaaS: Best-of-breed solutions or all-in-one software? | Avoma Blog
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How to fix the broken SaaS buyer experience | Avoma Blog
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Yaagneshwaran Ganesh (popularly known as Yaag) is an award-winning marketer, an author, podcaster, and a TEDx speaker. Yaagneshwaran is among the top 100 global marketing technologists and is recognized by The World Marketing Congress as one of the Marketing Mavericks, in association with the World Federation of Marketing Professionals.

He is also a TEDx speaker and a best-selling author of 8 books with the latest one titled ‘The Collaborative Crow‘.

He hosts The ABM Conversations Podcast, which is a B2B marketing podcast, among the top 1% podcasts in the world, featuring some of the best marketers such as Guy Kawasaki, Seth Godin, Rand Fishkin, Jon Miller, Scott Brinker to name a few.

With 12+ years of marketing experience in the martech space, Yaagneshwaran is currently the Director of Marketing at Avoma. He enjoys helping early stage martech startups with their content, more specially in building their narrative and category. And hence he plays an active role in the Google for Startups initiative called ‘The Startup Weekend.’

He is a member of the Forbes Council and speaks at international business forums such as TEDx, Performance Marketing Moscow, Chamber of Commerce Netherlands, The World Marketing Congress, and academic institutions such as the IITs, Saxion University of Applied Sciences and more.

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case studies
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podcast episodes
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