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Alana Merzdan

Alana Merzdan

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Advocacy Begins With Onboarding
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I am a Toronto-based marketing leader, specializing in customer lifecycle management from onboarding to win-back. I am focused on building strong relationships with customers while moving them through the buyer journey using scalable strategies that drive revenue.

I am no stranger to working in fast-paced environments. I thrive in roles where I’m encouraged to wear multiple hats. I believe that exposure to all departments of the business is crucial to any successful marketing program, and that being able to collaborate between various stakeholders is one of the most valuable skills in my toolkit.

Specialties: Customer advocacy, customer lifecycle management, customer success, demand generation, product marketing, event marketing.

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