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Developing a product marketing strategy for a freemium product

I am intrigued, motivated and driven by entrepreneurship, intrapreneurship, and how Digital Marketing is evolving in such a short amount of time. I am continuously keeping up-to-date with the latest industry news, finding that there is something that fascinates me and compels me to investigate further every single day.

Throughout my career in Digital Marketing, I have held a wide variety of positions in multiple types of companies. I have been an:

- SEO intern, promoted to Digital Media and Content Manager at a small SEO agency.
- In-house SEO Specialist at an established hiking and travel logistics company.
- Digital Content Co-ordinator at a multi-national outdoor power equipment manufacturer.
- Director of Digital Marketing at an early-stage Creative Digital Marketing Agency.

My work has encouraged me to push the boundaries to discover new tactics and strategies that work for each unique use case, and I have gained an understanding that there is no cookie-cutter solution when it comes to Digital Marketing.

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