Ali Jawin is on a mission to demystify the processes that drive marketing success. As a marketing leader who has built her career designing growth strategies and programs for digitally-focused global organizations, Ali blends a bottom line approach with a talent for igniting brand recognition through impactful marketing campaigns, delivering quantifiable results on a global scale.
Her expertise spans growth marketing, marketing automation and customer acquisition for both B2B and B2C organizations. Ali began her career at Yesware, managing all aspects of lead generation campaigns and events. At Riskmethods, she led effective marketing programs that continually delivered growth in qualified leads, customer engagement and ROI. While at Logz.io, Ali drove new business opportunities with new and existing target audiences. Currently, Ali is Vice President of Global Marketing for The RepTrak Company, and is responsible for scaling its global footprint and go-to-market strategy.
Ali looks to her collaborative style and ability to align people, technology and data as vital tools to her success. She is noted for building, mentoring and inspiring high performing teams while fostering innovation and creativity. A classically trained ballerina, Ali uses a keen eye for artistic detail, aesthetics and flow combined with methodical, disciplined management to ensure project success. She recently was appointed to the Forbes Council on Communications, and contributes thought leadership articles for the communications industry.