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Allison Mezzafonte

Allison Mezzafonte

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Latest Content

2021 Email Benchmarks: Media and Publishers Webinar
Webinar
Future-Proof Your Media Brand with The Atlantic
Article
How ProPublica Increased Event Engagement Last Year
Case Study
Navigating An Evolving Privacy Environment
Webinar
Navigating An Evolving Privacy Environment
Webinar
How The Wall Street Journal Makes Content Connections Personal
Webinar
1

Digital media executive with 19 years of expertise working with leading global brands to align creative strategies with key business, sales, and marketing objectives. Excels at multi-channel ideation and developing monetization strategies as key tools for building brand awareness, driving revenue and building solid client relationships. Effectively manages cross-functional teams of editorial, marketing, revenue and technology, while serving as a key advisor to clients, advertising partners, and internal teams. Has a unique knack for joining together creative and business priorities without sacrificing quality or performance.

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