Anthony Miyake

Accomplished and focused on improving media performance for our clients using analytics in three key areas:
- Optimizing the media mix to achieve short and long-term objectives through media effectiveness analytics such as marketing mix modeling (MMM).
- Improving creative performance through creative “mix modeling”.
- Improving audience targeting and relevancy of messaging through audience modeling such as need-state segmentation.
Subject matter expert in advanced econometric modeling with about 30 years of industry experience.
Devoted to training analytics teams on the craft of advanced analytics and the interpretation of analytical results to derive actionable business recommendations, supported by the data.