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Barkha Saxena

Barkha Saxena

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Product and business leader in analytics space with experience in taking an idea to all the way to building a business unit through the stages of innovation, strategy, product development, business development and sales. Experience working with large scale analytics implementations for Advertising, Financial Services, Retail, and Telecom industries
• Analytics: 13 years of experience in data analysis, predictive & decision modeling, customer analytics, building optimal strategies
• Data: Deep expertise in consumer digital behavior data and traditional marketing, acquisition, risk and customer management data
• Strong executive level client management and relationship building skills

Analytics Expertise:
• Consultative approach to help client articulate their business goals and business environment and implement analytics solutions
• Translate business problem into analytical decision problem. Develop solution design including the mathematical construct. Identify analytics methodologies best suited for specific solution needs
• Data mining and manipulations, Experimental design, Customer segmentation, Predictive modeling and Decision modeling (modeling effect of specific actions on key business metrics)
• Optimization, Strategy development, Strategy tracking, Reporting and Executive dashboard development
• Expertise across the customer life cycle: acquisition, marketing, customer management, cross-sell, fraud and payment collections
• Hands-on experience with Statistical and Data Analysis tools such as SAS, R, S

Specialties: Solving key business challenges by developing innovative analytics solutions based on data available through different channels, new analytics product development, Analytics team management, Consulting engagement management and Sales

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