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2020-2021 Technology Association of Georgia Marketing Executive of the Year

Over thirteen years of experience building and leading high-growth marketing and strategy teams that balance metric-driven performance with long-term brand equity growth.

*What I do*

| Accelerate predictable revenue growth through long- and short-term strategies.

| Increase customer retention, loyalty and expansion through customer experience.

| Create and dominate categories through brand and public relations strategies.

| Build teams to create plans and execute the vision.

| Maximize business value through aligning sales, customer success, and product.

| Scale companies through data-driven experimentation.

*Some Key Metrics*
> Generated ~200% YoY Revenue Growth for Five Consecutive Years at Florence
> Landed on INC. Top 500 Fastest Growing Companies (941% Growth in 3 Years)
> Marketing activities directly accounting for 71% of new Revenue and Pipeline
> Driving customer acquisition cost to consistent 7:1
> Led messaging and investor engagement for Series B and Series C Investments

*Team Building*
I love building teams. Finding and leading 100x impact players and maximizing their potential to drive sustainable, scalable, and repeatable growth.

*Cross-Organizational Collaboration*
I'm focused on bringing together product, sales, and customer success teams to create a customer-centric focus that is consistent across a customer lifecycle, creates a flywheel effect, and uncovers new areas for improvement.

*My Background*
My career is built on a cross-functional foundation spanning B2B Marketing, B2C Marketing, Startup marketing, College Athletics marketing (ask me about this!), international nonprofit marketing consulting, and business development.

*Other Interests*
I serve on several nonprofit boards and enjoy consulting small and start-up nonprofit organizations. My wife and I have two young boys! Active member and contributor to the Accenture Chief Marketing Officer (CMO) Collective and the Revenue Collective Chief Marketing Officer Group.

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