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Bridging Sales & Marketing: Leadership Lessons with Brian Bakstran
Feb 26, 2025
Podcast Episode
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As a marketing executive with experience spanning venture-backed start-ups to Fortune 500 companies, I recognize the importance of thinking globally while acting locally. Each market and customer presents unique challenges, which require a collaborative and tailored approach.

My leadership style focuses on clear goal-setting, accountability, and mentoring future leaders. I take pride in knowing that my guidance has helped many team members advance their careers into roles such as VP, SVP, and CMO.

Today's markets are complex and navigating customer engagement is challenging. My experience across various market segments (Enterprise, Commercial, SMB) and regions (Americas, EMEA, APJ) has prepared me to tackle these challenges effectively. Specializing in demand generation and pipeline creation—including campaigns, digital, field, and channel marketing—I develop strategies that build pipelines, accelerate sales cycles, and grow market share.

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podcast episode