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Customer-Obsessed B2B Leaders Give More And Get More - Do You?
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Predictions 2022: B2B Marketing's Now-Or-Never Moment
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Predictions 2021 For Marketing Leaders
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It's Time To Crack The B2B Sales Gender Diversity Code
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Report: Forrester - ABM Must Evolve Into Account-Based Engagement
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Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms
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In my roles as market analyst, marketing and business development leader I've enjoyed brining cross-functional teams together to drive growth in dynamic markets. I have deep expertise building and reshaping technology-based businesses as a Solutions and Product Marketing Leader consistently delivering above plan results. My passion is developing fact-based marketing strategies and leading go-to-market execution for full cycle client engagement growing both small and large businesses. Currently, I am bringing all my varied experience together as VP and Research Director at Forrester, where my team helps B2B organizations excel at customer-obsessed marketing, analyst relations, routes and selling transformation.
Specialties:
B2B Marketing | Sales Enablement | Market Analysis | Business Strategy | Marketing Strategy | Market Research | Sales Transformation | Thought Leadership | Field Enablement | Communications | Messaging & Positioning | Segmentation | Marketing and Sales Technology | Customer Engagement

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