A marketing executive with the strategy and scale of Google and the scrappiness of startups; specific expertise in B2B, e-commerce, mobile app, and growth marketing. I <3 PPL.
More about me:
* I believe marketing's primary role is to identify, prioritize, and execute strategic growth at scale
* I'm passionate about brand building, messaging and buyer/user psychology
* My strategy does not include lead gen – lead gen is the result of a well-executed marketing strategy
* I relish building connected, high-performing marketing teams
* My superpower is creative marketing strategies and campaigns that either strengthen the brand or directly drive revenue and growth
* Data is foundational to my mindset – KPIs, testing and measuring results are part of my everyday