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Charlene Chen

Charlene Chen

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I've spent most of my career working with early and growth stage software companies. This includes conducting due diligence from an investor's point of view, working on strategic and operational initiatives from a consultant's point of view, and executing business initiatives from an operator's point of view. Projects have covered topics including marketing & demand gen, customer analytics, customer segmentation, product marketing & management, financial modeling/planning, and overall strategy.

Education: Wharton MBA (Palmer Scholar, Top 5%), Wharton/Penn Engineering Undergrad (M&T Program)

Specialties: Digital Marketing & Demand Gen, SEO & Content Strategy, Product Led Growth, Account Based Marketing (ABM/ABX), Analyst Relations, Peer Reviews, Customer Insights, Customer Analytics, Target Segments, Marketing KPIs & Reporting, B2B Funnel & Lead Management, Marketing Spend & Budgets, Planning & Forecasting, Competitive Analysis, General B2B and B2C Marketing and Strategy

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