I believe in the power of data to identify and solve problems that stand in the way of breakout growth for enterprise SaaS organizations. Passionate, dynamic and loved by my teams, I lead from the front with a focus on teamwork, transparency and optimizing marketing funnels from the ground-up.
• 20+ years experience, 16 as an enterprise SaaS marketing leader across some of the world’s best known brands and most nimble startups.
• Demonstrated ability to drive revenue growth and scale marketing within extremely competitive international markets with steady, empathetic leadership.
• Highly effective at using brand positioning to drive growth, including the re-positioning of Automation Anywhere from a provider of desktop automation software that could be purchased with a credit card to a global force (valued at $6.8B in 2019) in the multi-billion dollar outsourcing industry.
• A strategy-first marketing leader, I’ve used company-wide strategic planning, including product-to-market fit analysis, core strategic vision planning and OKRs to create highly effective product, company and go-to-market strategies that have helped companies grow despite patent-troll lawsuits, economic downturns and a chapter 11 reorganization.