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Drew Fortin

Drew Fortin

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Winning As A Marketing Leader - Download The Book
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Winning As A Marketing Leader - Download The Book
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We’ve all experienced the thrill of being part of an amazing team, if only for a fleeting moment. Trust, collaboration, and that unstoppable feeling - it’s magic. So, how do you design a winning team? Is it more about raw talent or chemistry? How do you scale that design across the organization so productivity soars and your culture thrives?

At The Predictive Index, we develop the systems and methodologies for talent optimization, and we bring that discipline to you through a platform and the worlds largest network of talent optimization consultants.

A bit about me - I have over 17 years of general management, marketing, and sales experience. I currently oversee Sales & Marketing at PI, where I am responsible for all go-to-market, global marketing, branding, category creation, product marketing, demand generation, and direct sales efforts.

Prior roles have helped me build a versatile skill set including business strategy, customer acquisition/retention, customer experience, management, operations, product management, and team leadership. I’ve worked for companies in the B2B software (SaaS), e-commerce, human capital management (HCM), marketing technology, and media & advertising industries.

I’m a fixer - I like to take things that are broken or sub-optimal and build them bigger and better.

Specialities: General Management, Strategy, Leadership, Go-to-Market, Human Capital, Teams, Executive Management, B2B, Marketing, Sales, P&L, Branding, Positioning, Market Research, Demand Generation, Advertising & Promotions, Lead Generation, Customer Acquisition / Retention, Product Management, Talent Acquisition, Talent Management, Professional Development, SaaS, Subscription Models, SEM, SEO, PPC, Reorganizations, Direct Marketing, Email Marketing, Analytics, Social Media, Project Management, Website Design, Professional Services, Inside Sales, Direct Sales, Retail, eCommerce, HR, Human Resources.

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