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From HubSpot to Toast to Crayon: The Evolution of the Inbound Marketing Playbook with Ellie Mirman | Databox Blog
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Hands-on marketing leader with track record of building and scaling marketing at high-growth companies.

2020-Present:
CMO at Mulberry, helping ecommerce businesses unlock incremental revenue and improve the customer experience by offering extended warranty product protection.

2017-2020:
CMO at Crayon: market and competitive intelligence software to arm your sales, marketing, product, & executive teams to win in a competitive market.

2014-2017:
VP Marketing at Toast: all-in-one restaurant POS & management software to improve the restaurant experience.

2007-2014:
Marketing at HubSpot (HUBS): inbound marketing, sales, & services software to fuel company growth.

Specialties and skills include:
inbound marketing, internet marketing, b2b marketing, startup marketing, blogging, content marketing, social media, email marketing, landing page optimization, website optimization, lead generation, lead nurturing, marketing automation, demand generation, funnel optimization, search engine optimization, project management, product management, product marketing, event planning, event marketing, user research, usability testing, webinar production, public speaking, team management, marketing leadership, HTML, Balsamiq, Microsoft Office, Google Apps, HubSpot, Salesforce.com

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